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' 원문 게재 사이트: 괄호안
단어수: 220
출제취지: Fox뉴스 경제면의 기사이다. 정형화된 기사형식의 원문으로 AI의 활약이 기대된다. 글의성격상 인용문이 많고 경제용어가 일부 포함되어 있어 번역사와 비교하여 완성도 높은 번역이 가능한지 궁금하다.
How a Movie Propelled Lego Back to the World's Most Powerful Brand
Lego recently took back its crown from Google as the world’s “most powerful brand,” according to Brand Finance’s 2017 yearly Global 500 rankings report. And film experts say it had a little help from a movie character named Emmet.
Following the release of The Lego Movie in February of 2014, the little plastic blocks that have inspired imaginations for generations saw a record $4.4 billion in sales, which helped the already iconic brand regain its status as the most powerful.
“It’s amazing now how much a movie can impact a brand,” said Daniel Lin, producer of The Lego Movie and The Lego Batman Movie. “That’s something we’re paying a lot of attention to and that hopefully these movies do help to tell the brand’s story.”
The Lego movie told the story of Emmet, voiced by Chris Pratt, who was tasked with saving the world from an evil villain, voiced by Will Ferrell. The movie, which had a budget of $60 million dollars, brought in nearly $470 million worldwide, according to Box-office Mojo, and was labeled “certified fresh” by Rotten Tomatoes. The Danish toymaker capitalized on the popularity of the film through licensing and themed toys – reporting double-digit growth in countries overseas the same year as the film’s release.
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